Why Is Google Search Not The Effective Way Of Checking The Keyword Ranking?
Everyone who owns a website would know the importance of SEO. That’s because SEO allows the websites to rank up higher on Google’s first page, and if you need to check how the SEO campaign is working out, we have got you covered. With this article, we will help you how to check the keyword ranking in Google Analytics.
Generally, people just open Google and type in the target keyword to check the ranking, but it’s the most inaccurate method out there; sorry to burst the bubble. So, let’s check out!
To begin with, Google tends to personalize the search results, which means the ranking is skewed through the browsing history. In particular, the earlier visits to the website will increase the ranking of the website. That’s to say because Google tends to utilize browsing history as the factor for ranking, which isn’t going to deliver accurate results.
Secondly, the ranking on a search engine means nothing. For instance, if some keywords are appearing on the first page of Google, it doesn’t always mean higher sales and lead conversion. Sure, the rankings help measure SEO progress, but it must not be the ultimate goal. This is because the ultimate goal is driving higher traffic and better conversions.
How to check keyword ranking in Google Analytics?
If you need to track the keyword ranking and SEO results, you need to consider the three most essential factors. First of all, you should opt for unbiased search engine rankings to see if you are progressing on the right path. Secondly, you need to check the website traffic through search engines. Thirdly, use the website conversion from the traffic.
Using Google Analytics
Google Analytics is the perfect tool for assessing keyword ranking. So, let’s check out how three previously-mentioned metrics can be used with Google Analytics!
Unbiased Keyword Ranking
It’s evident that Google uses various factors for checking the web page ranking, such as location, browsing history, and device type for delivering the results. For checking the ranking in Google Analytics, you will need to link the account to Webmaster Tools. Once the account is linked, go to the acquisition, tap on the search console, and press the queries. In this section, you can check the ranking of every keyword.
Website Traffic Through Search Engines
Secondly, you need to review the website traffic established through the search engines. For this purpose, you must open the acquisition, open the “all traffic” option, and hit the channels button. Then, tap on the organic search button. It will show the organic traffic established on the website through search engines. However, it’s best to look at the graph of six to twelve months because it delivers a broader image.
Web Conversions Through Search Engines
It is one of the most important SEO metrics out there. Keep in mind that website traffic and rankings don’t result in sales. It’s suggested to find the strategy that measures the conversion from the SEO. For this purpose, you will need to set the Analytics Goals and check the channels report.
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