If you are looking for some free marketing campaigns for your business, Google is undoubtedly the best platform to increase your reach. The search engine giant processes over 3.5 billion search queries every day, which surely establishes its authority across the globe. However, what’s even better is that provided you know the right techniques, you can use the platform for free to massively increase your business projection and help it reach a global audience.
Now the million-dollar question is, how can you promote your business on Google for free?
Well in this blog, we will be looking at some best techniques you can implement to promote your business free on the Google search engine.
From the very beginning of the Google search engine, content has remained the ultimate differentiator for websites looking for higher ranking. Today still, if you are looking to promote your website or any business page for that reason on Google, you need to produce high-quality, original, and relevant content consistently.
What makes content writing the best way to promote businesses on Google search engine is that it directly helps you to get connected with the users by offering them insightful, and informative content. Not to forget, Google index crawlers love to read high-quality and fresh content on websites. So, by producing original and informative content on a regular basis, not only will you be building your brand reputation amongst potential customers, but also significantly increase your chances to get higher ranks on search engine ranking pages.
Remember, the key here is to produce consistent content that offers high-value and information to customers on wide-ranging topics that can help you gain trust and become an authority in your domain.
Apart from content, keywords are also an essential component for free marketing on Google. Keywords refer to the “Search Queries” that are made by users on the Google search engine. Now, to put it simply, you will want to have the right keywords inserted into your web pages, for search engine crawlers to index your page against specific queries.
However, be cautious not to stuff the keywords excessively. Rather, make sure you organically insert the keywords into well-structured sentences that don’t break the layout or context of the content.
Backlinks are perhaps the most confusing components of digital marketing strategy. That’s because from the very beginning people have gotten the idea of backlinks generation all wrong.
Backlinks refer to links on external sites that are linked backed to your website. Now, as a general rule, the higher the number of backlinks referring back to your website, the better your website authority. However, things aren’t that simple.
In reality, it’s not the number of backlinks, rather the quality and authority of the backlinks that actually improve your website ranking on search engines. Again, the key here is to produce high-quality and insightful content that can be published on relevant sites with a backlink to your website. The higher the authority of the publishing site, the better your chances to get a high search engine ranking.
Lastly, you can’t just skip the significance and influence of Google My Business on promoting businesses. The Google My Business (GMB) is undoubtedly one of the best ways to promote your business absolutely free on Google while adding reputation, and authority in your domain. In essence, the GMB allows businesses to register their businesses on Google, so next time around whenever someone is searching for your business, all details are available instantly on the Google search engine.