Every online business wishes to be ranked on the first page of Google. That’s understandable because only businesses that are able to get the ranking on the first page have a chance to attract more traffic, and increase revenues. However, ranking on Google's first page isn’t that easy. It requires lots of effort and tactics, but it is not impossible to get your small business on top of the page. All you need is the right understanding of the Google ranking algorithm and the right strategy to push your way forward into the first-page ranking.
The main goal of local and small business owners is to get on top of the google search because the majority of traffic is only captured through the first page of google. Google mainly focuses on quality rather than quantity so bigger budgets won’t matter for that matter, as compared to the right tactical strategy that complies with Google’s search engine algorithms.
In this post, we are going to discuss what actions can be made to help your business to grow faster and appear on the first page.
The use of search engine ranking factors is known as search engine optimization or SEO. The key to achieving first-page ranking lies with patience and consistency. For this matter, you do not have to optimize the whole website at once, rather take a progressive approach by optimizing each page of your website at a time. Here are a few ways how you can do it.
The first important factor to start an SEO campaign is to determine the right keywords, which are basically the search queries users would make on Google’s search bar. A keyword can be a single word or a phrase as well.
“restaurants near me”
“how to get on the first page of Google”
Make sure that you choose the different keyword set for each page so they remain distinct from each other. The rights set of keywords depends upon what customers are typing to get the desired result.
Once you have selected your keywords, it’s time to create a strategic plan that can be used for building the foundation of your website pages. A good content strategy will help to grow organically and achieve a higher ranking in less competitive areas. For example, if your business is related to, say plumbing services then you can implement blogs that provide advice to the people who are looking to repair their plumbing system by themselves.
Websites that are too new or have a low domain authority will find it hard to gain traffic, however, if you start building links early, you can grow your way to the first page of Google. The best way to build links is by writing articles that are relevant to your business and posting them on article directories like Ezine. Once you have published an article, send a link to your blog via email to people within your industry or other related businesses. You can also make use of social media platforms like Facebook & Twitter for outreach purposes because the old saying goes, the more the merrier. As you build your outreach efforts, you’ll also start rocking with link-building campaigns because once users see other sites linking to yours, they will want to know more about it.
Google ranks and stores millions of pages in an index format. Whenever a user searches anything google scans through its organized index to instantly bring the relevant results. Therefore, it's important to make it easy for Google to index, store, scan, and retrieve your website. You can do it by using keywords in URL, Meta Title, and Meta description.
The title of each page on your website is determined by the meta title. It appears in the head area at the top of each page. Its length is limited to 60 characters. Its main purpose is to communicate the contents of your website, which tells users and Google what each page/post on your site is about.
Here are some tips for creating effective meta titles:
A meta description is a brief description that summarizes the page's content. It appears below the title in Google search results. It immediately informs the user what they may discover on the page. It is recommended to make use of keywords but ensures that it does not look spammy. Tips for creating effective meta descriptions:
An URL is the address of your webpage. Adding keywords in your URL can help google to find out the content of your web page. A unique URL that complements the title of the page looks more attractive and better suitable for the first page's appearance.
Targeting a location is another great way to bring your website to the first page. While creating a website make sure that your contact page, services pages, or blog post must contain your current country, city, and geographical area. In this way, whenever people search, Google will analyze the data and bring your business based on "near me" criteria.
The world is shrinking into a global village with social media platforms ruling the online presence. People are using these platforms to share information, pictures, thoughts & daily activities with their friends and followers. Why is this important? Because Google loves freshly updated content which in most cases creates space on the first page of Google when users search for related keywords on Google.
An ideal website is one that is adaptable. Your website will not appear on the top of Google if it isn't adaptable. Customers prefer mobile phones and tablets to laptops and desktop computers, therefore most searches are done via smartphones. A responsive website will be able to change at any screen size and provide correct functionality. As a result, Google prefers it and it will bring your website on the first page.
More and more business owners use tablets as a medium to display their information. Customers prefer using the larger screens of tablets than those of smartphones, therefore optimizing your website for tablets can bring you into the customer's eyes. However, since different versions of Android and iOS run across various types of devices that vary in size and features, it is important that your website should be responsive and browser-based.
Customer reviews are the most important thing when it comes to promoting business. A website should be attractive as well as user-friendly with proper navigation and answers to customer frequent questions. It helps the visitors to stay longer and in return, customers drop a positive review. The more positive reviews will help to get the business on the first page of google. You can also ask consumers in person or make a direct link to add a review.
The search engine is now smart as well as it uses the customer's behavior on your website to gauge their impression. In order to track this, you should install a Google Analytics code on your website. This will enable you to know important information such as where the visitors are coming from and how they interact with your website. You can also track which pages are visited frequently and can make changes accordingly.
When potential customers look for your brand in search engines, Google will display the title of your website at the top or bottom of the results page. It is extremely important to use proper keywords when choosing a suitable name for your brand (which should be short but unique). Google author tags will help to display your brand name in search results.
Google crawls all the websites on a regular basis and it's extremely important for owners to keep their site crawlable. It means that the page has to be linked with other pages of the website so that the web crawler can go through each section. A website with proper links can make web crawling easier for search engines.
Finally, search engines are getting smarter by the day, and it is critical for a company to upgrade its overall website design to match the standards of mobile devices and search engines. It will be better for your business in terms of performance and earnings if you apply a good SEO strategy.