You’ve millions of dollars in the bank account, but it still isn’t going to help your website rank. We are pretty sure that you would want to know the secret behind Google search result ranking. To let the cat out of the bag, let us tell you that strategy and time will help improve the SERP without spending a single penny. More than that, we are sharing how you can improve Google search results for your business. So, are you ready for it?
According to SEMrush, there are four factors that influence ranking, such as time on site, number of visits, bouncing rate, and pages per session. These factors will directly influence the user experience and how visitors feel when surfing your website. To illustrate, if the website is easy to use and provides an enjoyable experience, the number of visitors will increase. In addition, it must improve the time spent on websites, hence higher search result ranking.
Your content can have all the information and relevancy, but if the content isn’t optimized for SEO, everything is useless. That being said, high-quality content with SEO optimization will increase search rank and traffic generation. According to marketing professionals, it’s essential to have error-free content and must be optimized for mobile. In addition, the content must be rich in keywords and must provide the answer to the question. All in all, the content with high-end links is better!
The backlinks are defined as links from external websites to you. The backlinks will largely influence the ranking. This is because the inward links to the web content from high-end domains will improve the search result ranking on Google. In addition, it helps bring traffic and tells that the website is authoritative.
Google has started using page speed as the ranking factor. In particular, the page speed must be improved for mobiles and other devices. According to Google, the page speed will have a limited impact on the website, but it’s best to ensure that website and page speed is optimized for the mobile. All in all, it will promise an effective user experience that translates to a higher ranking.
The broken links are the last thing you want while you are trying to improve the search result ranking. This is because the high-quality links on the website help create website authority and improve traffic. For instance, if the link leads to a 404 error, the user experience will be hurt, hence ineffective search ranking.
Images are an important part of every website and web page. Similarly, if you want to increase the Google search result ranking, you need to optimize the images. This is because optimized images will improve the website speed, hence better chances of Google identifying the images. It’s best to compress the images, add the alt text, and don’t forget to make the filenames descriptive. Lastly, keep in mind that images must be high-resolution!