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How to promote on Instagram without Facebook


How to promote on Instagram without Facebook

06/16/2022 12:00 AM by Mubashir Alam in Digital marketing

Are you looking for ways to promote on Instagram without Facebook?

Well, there is good news for you because of an interesting shift on Facebook. According to the reports, Instagram is now allowing users in some regions to create ad campaigns dedicatedly for the platform, without any link to the Facebook page.

Honestly, this is a big happening for many advertisers looking to promote their pages on Instagram without any link to Facebook, something that was previously not possible. According to the official statement of Instagram, the move was made keeping in view the demands of many Instagram users who don’t have any presence on Facebook. So, from now onwards, you don’t have to maintain a Facebook account to be able to create ad campaigns for the Instagram business page.

However, there’s a catch here. The feature is only available for “first-timer” advertisers. This means that business pages that have previously already connected their Insta profile with the Facebook Ad Manager, won’t be able to disconnect the two profiles (Instagram, and Facebook), however, they would have the functionality to create and run ads for Instagram only.

Also, businesses that now choose to create and run ad campaigns for Instagram pages only, won’t have the feature to manage the campaign through Facebook ad accounts. Alternatively, they will have to create, manage, and run the ad campaigns directly through Instagram.



Why use Instagram to promote your business?

Instagram is a social media site that can be used to promote your business. It has over 400 million active users and is a great way to connect with customers. You can post pictures and videos of your products or services, and customers can leave comments and questions. Instagram also allows you to use hashtags, which are keywords that help customers find your posts. You can also create ads on Instagram to reach even more customers.

Instagram is a great way to promote your business or product, but it can be difficult to get started without Facebook. Here are six tips for promoting on Instagram without Facebook:

1. Use hashtags. Hashtags are a great way to find other users who are interested in the same topics as you, and they can help you reach a wider audience. Make sure to use relevant hashtags for your niche market, and include them in all of your posts.

2. Choose high-quality images. People prefer images that look good and are well made. That's why you should make sure to take high-quality images or videos of your products and services. Use the Instagram App to take photos with your phone, or use a camera on your computer. Use "Canva" and other tools to create eye-catching high-Quality images.

3. Personalize your posts. Instagram gives you the option to add a personal touch to your posts. You can use text and images to draw attention to your post, as well as change the color of your profile picture. You can also change your background, which displays when you're not using Instagram.

4. Try to create a consistent aesthetic. Consistent design and color choices help users remember the brand they follow. This will make it easier for them to find your posts in their feed.

5. Include a call to action. This is a link that directs the user to your website or another page on your site that provides additional information about what you do. For example, if you sell products, include a link that takes users to your online store.

Create a profile and complete it with accurate information



In order to create a profile that is both complete and accurate, it is important to first understand the different types of information that are included in a profile. Generally, profiles include some or all of the following: name, age, sex, location, occupation, education, interests, and family information. It is important, to be honest, and accurate when entering this information. Once you have gathered all of the necessary information, you can begin creating your profile.

The best way to create a profile is to start with your name and then add other information gradually.

Use Instagram Stories

Since Instagram was created in 2010, it has quickly become one of the most popular social media platforms. With over 1.452 billion users around the world in April 2022, Instagram is a great place to share photos and videos with friends and family. What many people don’t know is that Instagram also has a feature called “Stories” which allows users to share videos and photos that disappear after 24 hours. The feature is similar to Snapchat and it can be used to share photos and videos in a very short time. The feature is also great for businesses because users can share a photo or video and receive feedback from their followers as well as other people who have liked the post.

Why separate Instagram promotion?

Well, Instagram has increasingly become the preferred platform for businesses offering various customer-centric products like fashion wear, beauty and makeup products, clothing lines, sneakers, and others. Since it’s a visual marketing platform, it enables marketers a better way to attract users with lucrative, and stunning images. Thus, many marketers today utterly rely on Instagram for marketing purposes and thereby have been looking for Instagram-only promotion features that are not linked with Facebook accounts.

How do I set up my Instagram account for Cross-promotion?

Setting up an Instagram account for cross-promotion is a great way to grow your audience and connect with other businesses. Here are a few tips on how to get started:



1. Decide what you want your Instagram account to accomplish. Are you looking to grow your brand awareness? Connect with potential customers? Or drive traffic to your website?

2. Choose a username that represents your business well. Make sure it’s easy to remember and includes your company name or product.

3. Upload high-quality images and videos relevant to your business. Be sure to use relevant hashtags so that people can find your content.

4. Interact with other users by commenting on their posts and liking them. This will help you build relationships with other businesses and potential customers.

5. Engage with your followers by posting fun and engaging content. For example, post a video or photo of your products or services, or post about an upcoming event.

6. Promote your business using the Twitter Ads platform. This is a paid advertising service that allows you to target your audience with custom ads.

7. Use retweets and shares to share other people s posts or promote your own content.

8. Use the hashtag #yourbusiness. This is a way to help other people find your content.

9. Create and share content that leverages hashtags and retweets. For example, create a blog post or video that includes the hashtag.

10. Use the Twitter search bar to find people and accounts related to your niche. For example, if you sell clothes for kids, use the keyword children in your search bar to find people talking about kids on Twitter.

11. Tweet to your followers. This can be done by directly replying or retweeting someone s content.

12. Ask questions on Twitter. This is a way to get direct feedback from people who are following you.

13. Post your content on blogs or other social media sites and link back to the tweet

14. Use Twitter Ads to promote your blog posts or videos.

How to promote Instagram without Facebook?

Now, if you are looking to create your first Instagram only ad campaign, here’s what you need to do;

1. Go to your profile

2. Select the post you would like to promote

3. Below the image, click “promote”

4. Submit all the relevant details for the promotion by setting things like “target audience” (people whom you would like to reach), destination (geographic destination of the promotion), “budget” (how much you would like to spend on the promotion on daily basis), and “Duration” (how long you want to run the promotion)

5. Once you are done filling in the required information, just tap “create promotion” under “review” and you are ready to launch your first Instagram only ad campaign

Well, for years Facebook has tried to ensure that Instagram and Facebook accounts remain linked and all promotions get to run through a centralized platform. However, given the massive demand from Instagram users to have a dedicated Instagram campaign manager has finally forced the social media giant to introduce this feature. Initially, the feature was only introduced for a few geographic locations including the USA, Turkey, and a few more countries. However, since then the functionality is offered to a greater number of countries.


In conclusion, using the steps listed above, businesses can successfully promote on Instagram without using Facebook. By creating a business profile, uploading quality images and videos, using relevant hashtags, and engaging with followers, businesses can reach a larger audience and grow their brand.

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